Sameer Masood is a Partner at MDconsultants and co-founded the company in 2009. Dr. Sameer Masood is an academic emergency physician, healthcare innovator, researcher, and educator whose work focuses on emergency medicine, healthcare quality improvement, and the integration of health technology into clinical care.
Through his leadership at MDconsultants, Dr. Masood has helped support healthcare organizations, physicians, and healthcare professionals through consulting, collaboration, and healthcare innovation initiatives. His unique combination of clinical expertise, academic leadership, research experience, and healthcare systems knowledge has positioned him as a respected contributor to modern emergency medicine and quality improvement in Canada.
Dr. Masood completed his undergraduate studies (HBSc), Doctor of Medicine (MD), and specialist training in Emergency Medicine (FRCPC) at the University of Toronto. His commitment to healthcare system improvement later led him to pursue a Master of Public Health (MPH) degree at Harvard University, where he specialized in quality improvement and clinical effectiveness.
Today, Dr. Masood serves as a staff Emergency Room physician at University Health Network and as an Assistant Professor in the Department of Medicine at the University of Toronto. As a Clinician in Quality & Innovation, he remains actively involved in healthcare quality improvement initiatives, academic teaching, and research focused on improving patient care and healthcare system performance.
Expertise in Emergency Medicine
Dr. Sameer Masood has built his career around the practice and advancement of emergency medicine. As an academic emergency physician, he works in fast-paced clinical environments where rapid decision-making, evidence-based treatment, and interdisciplinary collaboration are essential.
Emergency medicine physicians are responsible for evaluating and treating a wide range of urgent and life-threatening conditions, including trauma, cardiovascular emergencies, respiratory illnesses, infections, neurological emergencies, and acute medical crises. Dr. Masood’s clinical work emphasizes high-quality patient care, operational efficiency, and continuous improvement within emergency healthcare settings.
His interests extend beyond direct clinical practice and into the broader systems that influence emergency care delivery. Over the course of his career, he has focused extensively on healthcare quality improvement, emergency department operations, and the implementation of innovative healthcare technologies designed to improve clinical outcomes and patient experiences.
By combining clinical expertise with healthcare systems knowledge, Dr. Masood contributes to initiatives that support safer, more effective, and more efficient healthcare delivery.
Healthcare Quality Improvement and Innovation
One of Dr. Masood’s primary professional interests is healthcare quality improvement. Quality improvement in healthcare involves developing strategies and systems that enhance patient safety, optimize healthcare delivery, and improve overall healthcare outcomes.
As a Clinician in Quality & Innovation, Dr. Masood works on initiatives that aim to strengthen emergency medicine operations, improve clinical effectiveness, and support evidence-based healthcare decision-making. His work often involves evaluating healthcare processes, identifying opportunities for improvement, and implementing solutions that positively impact patient care.
Dr. Masood also has a strong interest in the integration of health technology into clinical practice. Modern healthcare systems increasingly rely on digital tools, data analytics, and innovative technologies to improve operational performance and patient outcomes. His work explores how these technologies can be integrated effectively into emergency medicine and broader healthcare environments.
Through his combined experience in medicine, public health, and innovation, Dr. Masood continues to contribute to the advancement of healthcare systems and clinical excellence.
Academic Leadership and Teaching
In addition to his clinical responsibilities, Dr. Masood is actively involved in academic medicine and physician education. As an Assistant Professor in the Department of Medicine at the University of Toronto, he contributes to the education and mentorship of medical students, residents, and healthcare trainees.
Academic emergency medicine plays an important role in advancing clinical knowledge, training future physicians, and improving healthcare delivery through research and education. Dr. Masood’s teaching responsibilities include supporting learners in clinical environments while promoting evidence-based practice, patient-centered care, and quality improvement principles.
His commitment to education reflects a broader dedication to professional mentorship and healthcare leadership. By helping train future physicians and healthcare professionals, Dr. Masood contributes to the continued advancement of emergency medicine in Canada.
Research and Academic Contributions
Dr. Masood is also recognized for his contributions to medical research and healthcare innovation. Throughout his career, he has received multiple awards for his work in emergency medicine research and innovation.
His achievements include:
- Three research awards from the Canadian Association of Emergency Physicians
- Two innovation awards from University Health Network
These awards recognize his contributions to advancing healthcare quality, emergency medicine innovation, and clinical research.
In addition to these honors, Dr. Masood has authored several peer-reviewed academic publications focused on emergency medicine, quality improvement, and healthcare innovation. His research reflects a commitment to evidence-based healthcare and improving clinical systems through data-driven approaches and collaborative research initiatives.
Dr. Masood is also cross-appointed to the Toronto General Hospital Research Institute, where he contributes to ongoing research and innovation projects aimed at improving healthcare delivery and patient outcomes.
Public Health and Clinical Effectiveness
Dr. Masood’s educational background in public health has further strengthened his expertise in healthcare quality and clinical effectiveness. His Master of Public Health degree from Harvard University focused specifically on quality improvement and clinical effectiveness, areas that remain central to his professional work today.
Public health and healthcare quality improvement are increasingly important in modern medicine as healthcare systems work to improve efficiency, accessibility, safety, and patient outcomes. Dr. Masood’s interdisciplinary training allows him to approach healthcare challenges from both clinical and systems-based perspectives.
His work integrates emergency medicine, healthcare innovation, quality improvement, and public health principles to support stronger healthcare systems and improved patient care delivery.
Leadership at MDconsultants
As a co-founder and Partner at MDconsultants, Dr. Masood continues to support healthcare professionals and organizations through physician-led consulting and collaboration.
MDconsultants focuses on building strong professional healthcare networks while supporting healthcare organizations through advisory services, innovation initiatives, and physician engagement. Dr. Masood’s background in emergency medicine, healthcare quality improvement, and innovation provides valuable insight into healthcare operations and system improvement strategies.
His work with MDconsultants reflects a broader commitment to strengthening healthcare systems through collaboration, leadership, and innovation.
Professional Philosophy and Vision
Dr. Sameer Masood believes that high-quality healthcare depends on continuous improvement, evidence-based medicine, innovation, and strong interdisciplinary collaboration. His work across emergency medicine, healthcare quality improvement, research, education, and consulting reflects a commitment to improving both patient outcomes and healthcare system performance.
His professional philosophy emphasizes:
- Patient-centered care
- Evidence-based medicine
- Healthcare quality improvement
- Clinical effectiveness
- Innovation in healthcare delivery
- Academic mentorship and education
- Interdisciplinary collaboration
- Continuous system improvement
By combining clinical expertise with healthcare innovation and research, Dr. Masood continues to contribute to the advancement of emergency medicine and healthcare quality in Canada.
- Assistant Professor, Department of Medicine, University of Toronto
- Director of Quality, Safety & Innovation, Emergency Department, University Health Network
- Virtual Care Lead, Emergency Department, University Health Network
- Clinician Investigator, Toronto General Hospital Research Institute
- Emergency Physician, Toronto General & Toronto Western Hospitals, University Health Network
- Emergency Physician, Humber River Hospital
- Academic Innovation Grant, University Health Network, 2020 & 2021
- Choosing Wisely Canada Top Abstract, Canadian Association of Emergency Physicians, 2021
- Research Abstract Award, Canadian Association of Emergency Physicians, 2017
- Lee, Daniel & Jung, Hyejung & Lou, Wendy & Rauchwerger, David & Chartier, Lucas & Masood, Sameer & Sathiaseelan, Seyon & Taher, Ahmed. (2021). The Impact of COVID-19 on a Large, Canadian Community Emergency Department. The Western Journal of Emergency Medicine. 22. 10.5811/westjem.2021.1.50123.
- Kirubarajan, Abirami & Taher, Ahmed & Khan, Shawn & Masood, Sameer. (2020). Artificial intelligence in emergency medicine: A scoping review. Journal of the American College of Emergency Physicians Open. 1. 10.1002/emp2.12277.
- Masood, Sameer & Chartier, Lucas. (2020). Enhanced virtual care in the emergency department as a strategy to safely manage the COVID-19 surge. CJEM. 22. 1-3. 10.1017/cem.2020.429.
- Masood, Sameer & Woolner, Victoria & Yoon, Joo & Chartier, Lucas. (2020). Checklist for Head Injury Management Evaluation Study (CHIMES): a quality improvement initiative to reduce imaging utilisation for head injuries in the emergency department. BMJ Open Quality. 9. e000811. 10.1136/bmjoq-2019-000811.
